Special Interests at the 2014 World Cup

After numerous deaths in football stadiums, Brazil passed a law in 2003 outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the World Cup because Budweiser, a major World Cup sponsor is the “Official Beer of the FIFA World Cup”, a role it has played since 1986. In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the “Budweiser Bill”.


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